01 Hero
02 Horizontal video cover
03 Vertical video cover
04 Key visual
05 Identity system
06 Campaign application
07 Process
08 Motion frame 01
09 Motion frame 02
10 Motion frame 03
11 Next project
Crowds gathered in front of the Almaty Food Fest 2022 main stage at Abai Square.

GRAPHIC DESIGN / MOTION DESIGN / EVENT / 2023

ZHETYGEN

Graphics and motion design for the opening of Zhetygen Transport and Logistics Centre — from stage screens to a full-size shipping container.

01 / Overview

Creating visual content for the launch of Zhetygen — a new transport and logistics centre in Kazakhstan’s Almaty region.
My work included animated presentation slides, stage screen graphics

Client
Eastcomtrans
Role
Graphic Designer, Motion Designer
Deliverables
Animated presentation slides, stage screen graphics, artwork
Year
2023

Project film

ZHETYGEN OPENING / ANIMATED PRESENTATION

Project film

Vertical film / Sound on
Almaty Food Fest 2022 identity applied across the main stage, screens and event environment.
OPENING CEREMONY / ZHETYGEN TRANSPORT & LOGISTICS CENTRE

02 / The solution

The project brought together two very different settings: a formal presentation on stage and the industrial environment of a working logistics centre.

On screen, the graphics accompanied speakers and provided a visual backdrop for the event. On the container, the artwork became part of a physical display, visible as a reach stacker lifted it above the ground.

Almaty Food Fest logo, colour palette and illustrated food icons arranged as a modular identity system.
LIVE PRESENTATION / STAGE SCREEN CONTENT
Almaty Food Fest identity adapted for a city LED screen, navigation and printed event materials.
STAGE GRAPHICS

03 / Process

Presentation content in motion

I created animated slides for the event’s screen presentation, using movement to introduce content and guide attention through each sequence.
The selected excerpts below show the motion design created for the launch.

Design files, motion frames and large-format applications created for Almaty Food Fest 2022.

Motion language

ZHETYGEN OPENING / SELECTED ANIMATION SEQUENCES
Animated Almaty Food Fest logo using the festival’s red, cream and green colour palette.
Illustrated dishes and ingredients moving through the modular festival identity.
Event date and location adapted into motion graphics for city LED screens.

04 / Outcome

From animated slides to a full-size container.

Motion

Animated slides created for the opening presentation.

Stage

Screen graphics accompanying speakers and participants on stage.

Scale

Custom artwork applied to a shipping container for the on-site display.

05 / Credits

I created graphic and motion design for the opening of Zhetygen Transport and Logistics Centre, including animated slides, stage screen content and artwork applied to a shipping container.

Event production
Energy Nation
Identity and design studio
Motion Design Almaty
Graphic and motion design
Daryn Arystanbekov
Client / project support
Visit Almaty