Motion Design / Holiday Campaign / Screen Adaptation
Beauty Mania
A touch of holiday magic — an animated commercial bringing the excitement of festive gifting to screens across the city.
01 / Overview
Creating a little holiday wonder for Beauty Mania — from an animated Christmas and New Year commercial to adaptations for city LED screens.
Project film
Holiday commercial / Sound on02 / The solution
The idea centred on the magic of preparing gifts for the holiday season. The film was designed to evoke anticipation — the feeling that something special is about to happen.
Animation brought this idea to life, turning the preparation of presents into a playful, magical moment. The same festive atmosphere carried through each screen adaptation, connecting the original film with its appearances across the city.
One festive story, adapted for different screens across the city.
Motion language
Holiday campaign / Motion studies 01—03
