01 Hero
02 Horizontal video cover
03 Vertical video cover
04 Key visual
05 Identity system
06 Campaign application
07 Process
08 Motion frame 01
09 Motion frame 02
10 Motion frame 03
11 Next project

Motion / 2022

CHANGAN

An animated stage presentation introducing the CS55 Plus and CS35 Plus — bringing vehicle features, specifications and stories into motion.

01 / Overview

Motion design for Changan’s vehicle launch in Almaty — an animated presentation accompanying a live introduction to two crossover models.

Client
Changan Kazakhstan
Role
Motion Designer
Deliverables
Animated presentation, vehicle feature animations, stage screen content
Year
2022

Project film

SELECTED ANIMATION SEQUENCES / CS55 PLUS & CS35 PLUS

Project film

Vertical film / Sound on
Almaty Food Fest 2022 identity applied across the main stage, screens and event environment.
Festival environment / Main stage at Abai Square

02 / The solution

Built around the speaker’s story.

The presentation needed to communicate detailed product information while supporting a live performance. Each animated section focused on a specific feature or talking point, giving the speaker a visual reference as he introduced the vehicles.

Motion helped guide attention between specifications, highlight differences and give each model its own moment on screen. The aim was to make the information clear and engaging at the scale of the stage.

Almaty Food Fest logo, colour palette and illustrated food icons arranged as a modular identity system.
LIVE PRESENTATION / MOTION DESIGN ON STAGE
Almaty Food Fest identity adapted for a city LED screen, navigation and printed event materials.
VEHICLE SHOWCASE / CS55 PLUS & CS35 PLUS

03 / Process

Designed to move at the presenter’s pace

I worked on the animation of the presentation’s content, shaping how features and specifications appeared on screen and how one topic moved into the next.
Because the presentation was advanced manually, the animation had to work in individual sections. Each sequence needed to communicate its point while allowing the speaker to pause, explain and continue at his own pace.

Design files, motion frames and large-format applications created for Almaty Food Fest 2022.

Motion language

Selected frames 01—03
Animated Almaty Food Fest logo using the festival’s red, cream and green colour palette.
Illustrated dishes and ingredients moving through the modular festival identity.
Event date and location adapted into motion graphics for city LED screens.

04 / Outcome

Two models. One stage presentation.

The finished animated presentation accompanied the live introduction of the CS55 Plus and CS35 Plus in Almaty. It gave the speaker a visual framework for explaining the vehicles, connecting product details with the cars presented on stage.

05 / Credits

The identity was developed by Motion Design Almaty in collaboration with Energy Nation. I was responsible for graphic and motion design across the festival’s physical and digital touchpoints.

Event production
Energy Nation
Design studio
Motion Design Almaty
Motion design
Daryn Arystanbekov
Client / project support
Changan Kazakhstan