Abstract artwork for the Orbit identity project

Identity / Motion / 2026

Orbit

A kinetic identity built to make a digital culture platform feel alive in every format.

01 / Overview

Turning a static visual identity into a system that could move, flex and respond.

Client
Orbit Culture
Role
Art direction, graphic design, motion design
Deliverables
Identity, title system, social toolkit, launch film
Year
2026

Project film

01:24 / Sound on
Orbit project key visual applied to a digital interface
Key visual / Digital launch system

02 / The solution

A modular visual language built from expanding frames, sharp typographic cuts and a flexible motion rhythm.

One recognisable system, designed to hold together across film, campaigns, events and everyday social content.

Early colour and material exploration
Colour and material study
Orbit campaign artwork in context
Campaign application

03 / Process

From rhythm to system.

The process started with timing studies rather than a finished logo. We tested how type could compress, pause and accelerate before building a coherent set of rules around those behaviours.

Orbit motion storyboard and process frames

Motion language

Selected frames / 01—03
Orbit motion frame one
Orbit motion frame two
Orbit motion frame three

04 / Outcome

A system that stays recognisable while never standing still.

24

motion templates delivered for the launch team

6×

faster production of recurring social assets

01

coherent language across every brand touchpoint

05 / Credits

Be explicit about your role. It helps clients and studios understand exactly what you contributed.

Creative direction
Daryn
Design
Daryn, Collaborator Name
Motion
Daryn
Sound
Sound Designer Name
Client
Orbit Culture